Competitive Analysis

Roomi

Strengths
Pleasant and playful UI design. Strong branding.
Safe and reliable service by joining a verified community. Anyone listing a unit must pass a background check to weed out scams.
The secure messaging feature which prevents users from giving out personal contact info to get in touch with potential roommates. 
Weaknesses
The limited number of words allowed for the user's profile (only 50 words).
Need to pay for unlocking verifications.

HeyKorean

Strengths
The service is in Korean.
Easy to find a Korean roommate.
Weaknesses
Not reliable. No background check is provided.
Not enough filtering options for personalized search.

Spareroom

Strengths
Live customer support (7 days a week).
When the user comes across a profile that looks promising, the user can message potential roommates through the website or find their email or social media in their profile if it’s available. 
Weaknesses
Not reliable. No background check is provided.
Not enough filtering options for personalized search.

DiGGZ New York

Strengths
Personalized roommate search results powered by proprietary matching algorithms based on users’ lifestyles and preferences. It allows users to rank their habits, such as drinking, smoking, eating, work schedule, and more, on a scale based on frequency.
Scam-free. Diggz delivers the users an ensured selection of listed rents verified by its system.
Guaranteed protection. Diggz offers an excellentdate security service that cares for users’ personal information.
Simple and easy to use.
Weaknesses
The service is not in Korean.
Hard to find a Korean roommate.

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