Sheanstrong.com
Strengths
• Visually very appealing and powerful landing page that presents photos on full screen.
• Social media connections (Instagram, Pinterest, Facebook) and an email link show up right on the landing page.
• Simple and easy-to-use inquiry form.
• The neutral color scheme supports photos to be heroes.
Weaknesses
• Too much information on the first page once entering the site.
• The introductory page of the education section doesn’t have a nav bar.
Splendorofeden.com
Strengths
• The contrast created by various sized photos brings an exciting composition.
• The landing page looks romantic and pleasing with a nude pink background.
• The fonts look classic and timeless.
• Using two different fonts, including san-serif and serif fonts, creates a good balance.
Weaknesses
• The copies are not readable.
Lilyroden.com
Strengths
• The fonts are unique and elegant.
• The gray types are not bold/striking but still readable. It creates a luxurious feeling.
Weaknesses
• Too much information to absorb on the homepage.
Winsomefloral.co
Strengths
• Visually impactful homepage with extraordinary photo selection.
• The photos in full width make the Winsome Floral brand intimate and personal.
• The nav bar indicates a selected section with an underline.
Weaknesses
• The body copy out of small serif fonts is not legible. Need sans serif, narrow-width & high-x-height fonts.
© Jacie Lee
